Retrieval-Augmented Generation
RAG connects a generative AI model to your organization's documents so it answers from what you actually know, not just what the model was trained on.
Most AI models answer based on what they learned during training, which means they have no access to your internal policies, contracts, product documentation, or anything updated after their training cutoff. Retrieval-augmented generation (RAG) solves this by adding a step: before generating a response, the system searches a document index for relevant content and uses what it finds to inform the answer. The result is a system that can say "*according to your Q3 vendor policy...*" rather than guessing or refusing.
RAG is the architecture behind most "AI on our data" proposals, so executives will encounter it whether or not it's named. The business value is real: faster policy lookups, better-informed support agents, contract research that used to take hours. But the risks are specific: a RAG system is only as good as its document index, and it can still misrepresent what it retrieves. Leaders need to know who owns the index, how it stays current, and what the system does when it can't find a supported answer, as those are operational decisions, not technical ones.
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Related concepts
Large Language Models
The AI models behind most generative tools today — capable of remarkable language tasks, and unreliable about facts they were never trained on.
Technical ConceptsEmbeddings
A way of representing meaning mathematically so that AI can find similar things without relying on exact words.
Technical ConceptsVector Databases
The search infrastructure behind AI that retrieves by meaning — how a system finds the right document even when the user didn't use the exact right words.
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Retrieval-Augmented Generation
RAG connects a generative AI model to your organization's documents so it answers from what you actually know, not just what the model was trained on.
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